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Some personal blog sites have very beautiful (or interesting) designs that I find myself actually enjoys poking around.
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e.g.: Project release notes on GitHub, which usually come with links to PRs, commits.etc, so I need to open several browser tabs to consume the content anyways. Some feeds are just better to be read in a web browser. Some feeds only provide title/summary and not the full text article (yes, I know there are full-text extraction service, but last time I tried them, none of them was perfect, and I don't want to play the guessing game - "Am I reading the full article, or a broken extraction?") Instead, I only use a RSS reader software to quickly go through all the unread items and send interesting articles to a read-later or bookmark service. Not sure if it's just me, but I have not used a RSS reader as a serious reading software for years.
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